LOcal
Discovery
App
UI/UX Design
Ziyi's
DESIGN
PORTFOLIO
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DESIGNED FOR
Go GaiGai
ROLE
Team of 6
As UI/UX Designer
YEAR
2025
UI/UX
Design
The design process began with target user research, market analysis, and competitive benchmarking. It continued with the creation of user-centered UI/UX prototypes in Figma, followed by intensive usability testing, including A/B testing and task-based usability tests, to refine the experience.
PROJECT
OVERVIEW
Go Gai Gai is a mobile app that helps users discover local shops and events, with integrated features such as chatrooms and shared calendars to support easy coordination with friends.
BUILD WITH
Figma
A/B
TESTING
A/B testing for the listing block
Style
Guide
Through multiple rounds of user testing, a style guide was established that prioritizes intuitive interaction while maintaining consistency with the brand’s visual identity.
Final
wireframe
